Bhutan Tsholung Tours & Travels

New Tourism Strategy

Welcome to Bhutan, the Land of the Thunder Dragon. Surrounded by majestic mountains and rich traditions. Bhutan offers you warmth, peace, and harmony. Experience our unique culture, pristine environment and heartfelt hospitality as you journey through this kingdom where happiness is valued above all. Enjoy your stay!

Explore Bhutan with Us

The small Kingdom located in the eastern ridges of the Himalayas with vibrant culture, spiritual and historical attractions with natural beauty environment.

Majority of the population living in the country is Buddhist and they believe in magic and myth.

Shrouded in mysterious myth, physical examples of its extraordinary culture from the architecture of its mountain forts and monasteries to the images of religious figures painted or carved onto cliffs. Prayer flags flutter in the open wind on mountain passes and prayer wheels turn softly with the flow of natural flowing mountain streams down in the valley. The country’s wealth is measured in terms of Gross National Happiness ignoring Gross Domestic Product.

New Tourism Strategy

Bhutan’s new tourism strategy, introduced in 2023, marks a transformative shift towards high-value, low-volume tourism with a strong focus on sustainability, cultural preservation, and environmental protection. Central to this strategy is the revised Sustainable Development Fee (SDF) of USD $100 per tourist per night, aimed at generating higher revenues while minimizing ecological and cultural impact.

This approach encourages longer, more meaningful visits and supports the country’s Gross National Happiness philosophy. The strategy promotes eco-tourism, community-based tourism, and exclusive experiences that align with Bhutan’s values of authenticity, wellness, and spiritual enrichment. Infrastructure improvements, such as better roads and upgraded airports, are also being prioritized to enhance the tourist experience.

Bhutan is also investing in digital systems to streamline travel procedures and promote smart, responsible tourism. Emphasis is placed on training and certifying tourism professionals to ensure high service standards and to create employment opportunities for locals.

Through these measures, Bhutan aims to reposition itself as a premium destination that offers transformative travel experiences while preserving its unique heritage, pristine environment, and cultural integrity for future generations. This strategy reflects Bhutan’s commitment to balancing tourism growth with national well-being and environmental sustainability.